Issue 40, Summer/Fall 2025 http://doi.org/10.70090/AMS.40hnaash Scroll down for Arabic abstract. The study aims to analyze the legal and ethical challenges of the governance of generative artificial intelligence in digital marketing, which has turned into an arena of geopolitical struggle in which major powers compete to impose their standards as instruments …

Issue 30, summer/fall 2020 https://doi.org/10.70090/JG20PPRI Introduction In their work on the regulation of social media influencers, Catalina Goanta and Sofia Ranchordás noted that the topic’s complexities involve, among other things, rethinking “the distinction between peers and professionals” (2019, 14). The United Arab Emirates in 2018 addressed this issue by essentially …