Issue 40, Summer/Fall 2025 http://doi.org/10.70090/AMS.40hnaash Scroll down for Arabic abstract. The study aims to analyze the legal and ethical challenges of the governance of generative artificial intelligence in digital marketing, which has turned into an arena of geopolitical struggle in which major powers compete to impose their standards as instruments …

Issue 40, Summer/Fall 2025 http://doi.org/10.70090/AMS.40hsa Scroll down for Arabic abstract. This study aims to measure the level of perception among a sample of the Egyptian audience regarding the concept of algorithmic bias on social media platforms and generative artificial intelligence models toward content related to the war on Gaza. It …

Issue 39, Winter/Spring 2025 http://doi.org/10.70090/AMS.39aez Scroll down for Arabic abstract. d This study investigates the relationship between the concept of the attention economy and the steering of Egyptian audiences toward consuming specific digital content via social media platforms. It does so through an evaluative examination of opportunities and risks, and …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/MH24RVSP Abstract The integration of artificial intelligence (AI) into media has rendered it crucial to comprehend public acceptance of this technology. The four comprehensive models developed and tested in this research employ structural equation modelling, which offers a thorough analysis of the factors influencing public acceptance …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/AFA24DDI Abstract The study explores the artificial intelligence (AI) divide in Egypt while considering the moderating influence of age/generation. The research compares digital natives born in the digital age vis-à-vis digital immigrants who grew up in less technologically adapted environments. The study uses the UTAUT2 model …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/AMEN24AI Abstract This experimental study investigates the attitudes of journalists towards written content that is generated by artificial intelligence (AI) when compared to human-written journalistic pieces. The methodology utilized a comparative experiment that relied upon four journalists and three AI platforms, which respectively wrote an article …

As this issue of Arab Media & Society has a theme of ‘Media & Artificial Intelligence’ it provides the opportunity to reflect upon the forum hosted by the Kamal Adham Center for Television and Digital Journalism in the School of Global Affairs and Public Policy at the American University in …

Issue 36, Summer/Fall 2023 https://doi.org/10.70090/MN23BEVB Abstract The advent and proliferation of digital technology, particularly social media, has provided a potential voice to voiceless people. This capacity enables public shaming of sexual perpetrators as evinced via public accusations leveled against celebrities regarding sexual harassment, which resulted in some celebrities losing work …

Issue 36, Summer/Fall 2023 https://doi.org/10.70090/AE23CGRB Abstract This article examines brand storytelling and utilizes a qualitative analysis of two advertising campaigns. This article endeavors to research this content as a means of inspiring positive change, challenging stereotypes, and promoting gender equality. The research focuses on two distinct advertising campaigns, which are …

Issue 36, Summer/Fall 2023 https://doi.org/10.70090/ASH23FMC Scroll down for Arabic abstract. This study traces feminist markers by analyzing expressions of feminism in popular Arab songs across various media through the feminist and social role theoretical frameworks. The applied portion of the study is limited to YouTube. For the methodological framework, the …