Issue 40, Summer/Fall 2025 http://doi.org/10.70090/AMS.40hnaash Scroll down for Arabic abstract. The study aims to analyze the legal and ethical challenges of the governance of generative artificial intelligence in digital marketing, which has turned into an arena of geopolitical struggle in which major powers compete to impose their standards as instruments …
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The Role of Virtual Social Presence in Arab Audience Acceptance of AI in Media Practices: Insights from the Technology Acceptance Model
Issue 37, Winter/Spring 2024 https://doi.org/10.70090/MH24RVSP Abstract The integration of artificial intelligence (AI) into media has rendered it crucial to comprehend public acceptance of this technology. The four comprehensive models developed and tested in this research employ structural equation modelling, which offers a thorough analysis of the factors influencing public acceptance …
Read More »Awareness of Deceptive Product Reviews and its Impact on Purchasing Intentions among University Youth: A Survey Study (Arabic)
Issue 35, winter/spring 2023 https://doi.org/110.70090/HNA23ACP Scroll down for Arabic abstract. Deceptive reviews are increasingly prevalent online. Considering existing literature, there are not sufficient research studies that seek to understand the role of deceptive product reviews in affecting acts of online purchasing in the Arab world. This paper attempts to investigate …
Read More »The Role of Online Journalism in Shaping Knowledge and Attitudes of University Youth Towards Daesh’s Operations in Saudi Arabia: A Field Study (Arabic)
Issue 32, summer/fall 2021 https://doi.org/10.70090/ME21ROJS Scroll down for Arabic abstract. The study seeks to identify the role of online journalism in shaping the knowledge and attitudes of Saudi youth towards Islamic State of Iraq and Syria’s (Daesh) terrorist activities in the Kingdom of Saudi Arabia. The study used a sample …
Read More »The Impact of Social Media on Arab Health Risk Perception during COVID-19
Issue 31, winter/spring 2021 https://doi.org/10.70090/SE21ISMA Abstract During the pandemic, social media became a repository for information obtained through official pages of governments in charge. Official and unofficial news sources occasionally featured false or misleading news.This study focuses on Arab audiences from the MENA region, aiming to investigate their social media …
Read More »Book Review | Routledge Handbook on Arab Media
First Edition - Edited By Noureddine Miladi, Noha Mellor (Routledge, 2020) The Routledge Handbook on Arab Media is an encyclopedic depiction of the history, roles, models of ownership, and regulations of print, broadcast, and online media in 20 Arab countries out of the 22 Arab countries represented in the Arab …
Read More »Factors Influencing Public Attitudes toward Paid Online Newspaper Subscriptions- A Field Study (Arabic)
Issue 30, summer/fall 2020 https://doi.org/10.70090/EBD20FIP Scroll down for the Arabic abstract. Abstract Despite the implementation of new business models in several Western media organizations, most Arab newspapers have not yet explored these models, and little is known about public attitudes towards their willingness to pay for online news. The study …
Read More »Digital and Traditional Media’s Handling of Freedom Issues: A Comparative Study among Egyptian and Saudi Youth (Arabic)
Issue 30, summer/fall 2020 https://doi.org/10.70090/SEMA20SYA Scroll down for the Arabic abstract. Abstract With the expansion of the digital public sphere, tackling freedom issues has been widely transferred from traditional mass media to digital platforms. Based on the constructive approach that demonstrates the recipient’s active ability to give meaning to what …
Read More »COVID-19 Pandemic and Diffusion of Fake News through Social Media in the Arab World
Issue 30, summer/fall 2020 https://doi.org/10.70090/HK20C19P Abstract Social media platforms are among the most widely used sources of information in the world. During the COVID-19 Pandemic, the public needs access to timely and reliable information about the disease symptoms and their prevention. Thus, this study aims to determine the respondents’ perception …
Read More »Arab Millennials’ Articulation of Identity in Cyberspace: A study of three MENA YouTubers
Issue 27, winter/spring 2019 https://doi.org/10.70090/MA27QMIC Abstract This study investigates how three young Arab influencers negotiate their identities in cyberspace. Abdallah Al Maghlouth, Abdulrahman Mohammed, and Laila Hzaineh were selected for this study because they were listed among the top MENA influencers by the Arab Social Media Summit (2015) or by …
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