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Consumers’ Motivations for Using E-Retail Applications Supported by AI Technologies and Their Impact on Their Purchasing Intentions: A Survey Study on a Sample of Consumers in the UAE (Arabic)

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Issue 37, Winter/Spring 2024 https://doi.org/10.70090/SSDE24CM Abstract The proliferation of artificial intelligence (AI) technologies has revolutionized business. Simultaneously, marketers have benefited tremendously from this technology, which has enhanced digital marketing capacities. This is achieved by AI analyzing individual consumer data and purchasing behavior to target specific products that suit personal preferences, …

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The Role of Social Media in Developing Interests in Sports Among Arab Women

Issue 33, winter/spring 2022 https://doi.org/10.70090/AA22RSMD Abstract This paper examines the impact of social media in developing Arab women’s interest in sports. A survey questionnaire based on the uses and gratification theory was distributed to 411 Arab women from different age groups, education levels, and employment statuses. In analyzing the results …

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The Impact of Social Media on Arab Health Risk Perception during COVID-19

Issue 31, winter/spring 2021 https://doi.org/10.70090/SE21ISMA Abstract During the pandemic, social media became a repository for information obtained through official pages of governments in charge. Official and unofficial news sources occasionally featured false or misleading news.This study focuses on Arab audiences from the MENA region, aiming to investigate their social media …

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Book Review | Routledge Handbook on Arab Media

First Edition - Edited By Noureddine Miladi, Noha Mellor (Routledge, 2020) The Routledge Handbook on Arab Media is an encyclopedic depiction of the history, roles, models of ownership, and regulations of print, broadcast, and online media in 20 Arab countries out of the 22 Arab countries represented in the Arab …

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“I’ll See You on Zoom!” International Educators’ Perceptions of Online Teaching Amid, and Beyond, Covid-19

Issue 30, summer/fall 2020 https://doi.org/10.70090/ASSK20ZI Abstract When the COVID-19 pandemic swept the world in 2020, it affected every aspect of life, including education. The spread of this pandemic compelled the world to shift from traditional classroom education to online learning. This exploratory qualitative research study investigates the critical and timely …

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Factors Influencing Public Attitudes toward Paid Online Newspaper Subscriptions- A Field Study (Arabic)

Issue 30, summer/fall 2020 https://doi.org/10.70090/EBD20FIP Scroll down for the Arabic abstract. Abstract Despite the implementation of new business models in several Western media organizations, most Arab newspapers have not yet explored these models, and little is known about public attitudes towards their willingness to pay for online news. The study …

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