Issue 37, Winter/Spring 2024 https://doi.org/10.70090/MH24RVSP Abstract The integration of artificial intelligence (AI) into media has rendered it crucial to comprehend public acceptance of this technology. The four comprehensive models developed and tested in this research employ structural equation modelling, which offers a thorough analysis of the factors influencing public acceptance …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/ES24EAII Abstract  This study aims to understand the perspectives and experiences regarding AI adoption in the daily work of Omani media professionals. This research, which explores the prospects, pitfalls, and consequences of AI integration in media production and distribution within Oman, focuses on those involved in …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/SSDE24CM Abstract The proliferation of artificial intelligence (AI) technologies has revolutionized business. Simultaneously, marketers have benefited tremendously from this technology, which has enhanced digital marketing capacities. This is achieved by AI analyzing individual consumer data and purchasing behavior to target specific products that suit personal preferences, …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/ON24CTJJ Abstract Artificial intelligence (AI) is a tremendous technological advancement that impacts journalism. The expansion of AI throughout the news industry could help manage routine tasks traditionally performed by journalists, which unburdens journalists from mundane tasks and allows them to reallocate their time to other novel …

Issue 33, winter/spring 2022 https://doi.org/10.70090/NS22WCSH Abstract The study discusses the importance of the Qatar World Cup in 2022 and its implications for Gulf area relations in terms of sports diplomacy and soft power influence. This research employs a descriptive-analytic technique. Descriptive literature reviews synthesize individual studies and discuss the research …

Issue 31, winter/spring 2021 https://doi.org/10.70090/NE21C19C Abstract While social media is being increasingly used for health crisis communication, few studies, especially in the Arab region, have examined how it can improve strategic communication during various phases of any health crisis. The Crisis and Emergency Risk Communication (CERC) model is one of …

Issue 31, winter/spring 2021 https://doi.org/10.70090/SE21ISMA Abstract During the pandemic, social media became a repository for information obtained through official pages of governments in charge. Official and unofficial news sources occasionally featured false or misleading news.This study focuses on Arab audiences from the MENA region, aiming to investigate their social media …

Issue 31, winter/spring 2021 https://doi.org/10.70090/HMA21CCA Abstract There is a dearth of disability literature in the Arab world, especially studies related to the cultural representation of disabled people in the media. This article provides a historical overview of television and theatre in Kuwait, an exploration of different disability perspectives such as …

First Edition - Edited By Noureddine Miladi, Noha Mellor (Routledge, 2020) The Routledge Handbook on Arab Media is an encyclopedic depiction of the history, roles, models of ownership, and regulations of print, broadcast, and online media in 20 Arab countries out of the 22 Arab countries represented in the Arab …

Issue 30, summer/fall 2020 https://doi.org/10.70090/HK20C19P Abstract Social media platforms are among the most widely used sources of information in the world. During the COVID-19 Pandemic, the public needs access to timely and reliable information about the disease symptoms and their prevention. Thus, this study aims to determine the respondents’ perception …