It seems obvious that for an ad to be effective it must represent a prettier, cleaner, better version of reality and yet at the same time feel natural. So why is the hijab such a sensitive topic in Egyptian advertising? Contributing Editor Sharon Otterman investigates, and finds a puzzling mismatch between the hijab in TV ads and the hijab on the street.

Politics have become so divisive in Lebanon that the national media council chief urged the media in January to curb "tense rhetoric" that could instigate violence among the country's religious sects, writes Contributing Editor Paul Cochrane. So what are the media up to? Are they guilty of fanning the flames?

Two years on, Nabil Kassem is still profoundly affected by his experiences in Sudan. What he witnessed there, and recorded in a film he made for Al Arabiya, were scenes of unspeakable brutality and untold suffering, scenes he thought would surely wake up an Arab public all too willing to let Darfur pass by. But 'Jihad on Horseback' never made it across the airwaves. In this highly charged interview with Lawrence Pintak, Kassem speaks of how Sudanese President Omar Al-Bashir prevented the broadcast of perhaps the most provocative documentary film ever made by an Arab director.

Recently posted at the British embassy in Dubai, Jon Wilks is no newcomer to the Middle East. Having served across the region over a number of years, the fluent Arabic speaker has been brought in to explain British government policy to the Arab World. Speaking to Arab Media & Society Managing Editor George Weyman, Wilks talks about his role, revealing his mixed views on Arab-channel interviews and how he avoids discussing conspiracy theories.

There is no issue in Arab journalism today that is more controversial than how the region’s media cover Darfur. It is the hot-button issue in the Arab newsroom not because of the physical danger but because the issue bores right to the heart of the mission of Arab journalism and the self-identity of those who practice it, writes Publisher and Co-Editor Lawrence Pintak.

Lina Khatib laments the fact that “the number of studies on the way the Middle East represents itself cinematically � is infinitesimal.” Yet because Khatib does not pursue this much-needed study herself in a field where there are already a number of survey-type works, she misses a valuable opportunity to engage with the Arab cinema on a deeper level of analysis, argues Refqa Abu-Remaileh.

The methodological shortcomings and scarce editing make this book a frustrating read. The lessons to be taken from this book regard the challenges facing Arab media studies as much as those facing Arab media, argues Contributing Editor Sune Haugbolle.

Readers of American Encounters will be heartened by the reminder that — regardless of the administration or specific policy — there remain elements in the U.S. foreign policy establishment dedicated to engaging with Arab audiences and keeping avenues of communication open, argues Will Ward.

With Riverbend’s blog, no longer is the reader limited to news reports from major networks or White House press conferences: the blog phenomena and particularly that of Riverbend and her blogging peers represents an uncensored real-time account of war, politics, and the perils of neo-imperialism, says Alexandra Izabela Jerome.

President of the Egyptian Television Network Suzan Hasan revealed to “Al Safeer” (The Ambassador) magazine that celebrity Egyptian singer Amr Diab will be presenting a new weekly program titled “Al Awal” (The First). Read the full article at Al Bawaba.