Issue 37, Winter/Spring 2024 https://doi.org/10.70090/EOA24UCA Abstract This study examines the impact that promotional chatbot advertisements have on the behavioral response of users.  The study relied on a survey approach, which was achieved via a questionnaire that was distributed to a deliberate sample of four hundred individuals who interacted electronically with …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/AMEN24AI Abstract This experimental study investigates the attitudes of journalists towards written content that is generated by artificial intelligence (AI) when compared to human-written journalistic pieces. The methodology utilized a comparative experiment that relied upon four journalists and three AI platforms, which respectively wrote an article …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/MH24UAIT Abstract The study examines the impact of Artificial Intelligence (AI) techniques (e.g., chatbots, targeting ads, data analysis, marketing automation, etc.) on an online store’s brand equity, which includes components of brand awareness, brand image, brand association, perceived quality of the brand, and brand loyalty. The …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/BSAN24FN Abstract The rapid proliferation of fake news, misinformation, and disinformation poses a tremendous threat to the integrity of news and media production. This hazard is augmented by the instantaneous capacity to disseminate fallacious content globally with simply a touch of a button. As a result …

Issue 37, Winter/Spring 2024 https://doi.org/10.70090/CN24EMND Abstract   Tunisia’s Jasmine Revolution facilitated the development of the nation’s first press freedoms. The success of the 2011 revolution is often attributed to social media, which played an influential role as a means of catalyzing resistance and communicating atrocities. However, social media was also used as …

Issue 36, Summer/Fall 2023 https://doi.org/10.70090/AE23CGRB Abstract This article examines brand storytelling and utilizes a qualitative analysis of two advertising campaigns. This article endeavors to research this content as a means of inspiring positive change, challenging stereotypes, and promoting gender equality. The research focuses on two distinct advertising campaigns, which are …

Issue 36, Summer/Fall 2023 https://doi.org/10.70090/ASH23FME Abstract This study traces feminist markers by analyzing expressions of feminism in popular Arab songs across various media through the feminist and social role theoretical frameworks. The applied portion of the study is limited to YouTube. For the methodological framework, the study adopts a mixed …

Issue 36, Summer/Fall 2023 https://doi.org/10.70090/GST23AWM Scroll down for Arabic abstract. Media and communication systems play a significant role in shaping international and geopolitical relations. The current study examines the different types of participation by Arab women in the media industry and cultural diplomacy, which serve as a tool for international …

  Issue 36, Summer/Fall 2023 https://doi.org/10.70090/SK23AWFP Scroll down for Arabic abstract. In contrast to the negative stereotypical portrayals of Arab women in traditional media, this study investigates the self-presentation strategies employed by Arab women in feminist podcasts that utilize storytelling. The research adopted a mixed method of narrative analysis and …

Issue 36, Summer/Fall 2023 https://doi.org/10.70090/MF23FAWC Abstract This study examines the representation of Arab women in cyber literary works by employing the cyberfeminism criticism perspective. The cyber world in literary works provides capacity for public dialogue while also playing a role in constructing the identity and self-image of women who engage …