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Impact of Target-Audience Characteristics on the Portrayal of Women in TV Commercials

Issue 36, Summer/Fall 2023 https://doi.org/10.70090/AT23ITAC Abstract For over five decades, scholars have examined depictions of women and men in advertising and media, including the analysis of stereotypes, cultural implications, and social consequences. This research aims to analyze the relationship between target audience characteristics, such as gender and socioeconomic class, and …

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The Face of Arab Women in Cyber-Literature

Issue 36, Summer/Fall 2023 https://doi.org/10.70090/MF23FAWC Abstract This study examines the representation of Arab women in cyber literary works by employing the cyberfeminism criticism perspective. The cyber world in literary works provides capacity for public dialogue while also playing a role in constructing the identity and self-image of women who engage …

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Using Media Literacy Training to Promote the Detection of False Information Online: A Quasi-Experimental Study (Arabic)

Issue 35, winter/spring 2023 https://doi.org/10.70090/AZ23UMLT Scroll down for Arabic abstract. This study seeks to develop a training program to detect false electronic content based on two learning styles (simultaneous and asynchronous), with the aim of revealing the effectiveness of training in a digital learning environment, and its impact on the …

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Hamas in Cyberspace: Social Media and Forms of Political Expression

Shireen Abu Akleh

Issue 35, winter/spring 2023 https://doi.org/10.70090/MA23HCSM Abstract This study examines the digital practices and online discourses of Hamas on Twitter, with a specific focus on the Palinfoen account linked to the Palestinian Information Centre (PIC). The study examines 3,500 tweets related to events in Palestine, which were either tweeted or retweeted …

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User Interaction with Climate Change Visualizations on Social Media (Arabic)

Issue 34, summer/fall 2022 https://doi.org/10.70090/SM22UICC Scroll down for Arabic abstract. The present study aims to analyze the usage of pictures and other visual materials, including static or animated graphics, infographics, maps, and videos, in covering climate change issues on Instagram and Twitter. The study examines user interaction with this visual …

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