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Joseph Gibbs

Professor of Media Communications, American University in Sharjah

From Peers to Professionals: Regulating Influencer Marketing in the United Arab Emirates

Issue 30, summer/fall 2020 https://doi.org/10.70090/JG20PPRI Introduction In their work on the regulation of social media influencers, Catalina Goanta and Sofia Ranchordás noted that the topic’s complexities involve, among other things, rethinking “the distinction between peers and professionals” (2019, 14). The United Arab Emirates in 2018 addressed this issue by essentially …

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