Heba El Shahed, Author at Arab Media & Society

Heba El Shahed

Heba Elshahed is an adjunct faculty at the Mass Communication department at the American University in Cairo (AUC). She received her Doctorate of Arts degree from the United States, Masters and Bachelor degrees from the American University in Cairo. She also has a diploma in digital marketing techniques and is currently finishing her PhD studies from Cairo University, researching digital literacy and millennials’ online behavior.

Communicating Science in the New Media Environment: The Advancement of Science Literacy

Peer Reviewed Scholarship, Science

Issue 28, summer/fall 2019 https://doi.org/10.70090/HES28CSN “Science literacy is the artery through which the solution of tomorrow’s problems will flow” - Neil deGrasse Tyson Abstract Science is the social foundation that encompasses all facets of life, from educating individuals, to allowing them to make informed decisions in their daily lives. Science …

Arab Media & Society The Arab Media Hub

Heba El Shahed

Communicating Science in the New Media Environment: The Advancement of Science Literacy

The Role of Virtual Social Presence in Arab Audience Acceptance of AI in Media Practices: Insights from the Technology Acceptance Model

Trends of Arab Media Studies in the Field of Artificial Intelligence: A Critical and Analytical Study (Arabic)

Engaging Youth in History Through Immersive Storytelling: A Case Study of the ‘Once Upon a Time in Palestine’ XR Documentary

Artificial Intelligence Divide Between Digital Immigrants and Natives in Egypt (Arabic)

Blogging the new Arab public

The Role of Virtual Social Presence in Arab Audience Acceptance of AI in Media Practices: Insights from the Technology Acceptance Model

Alexander Zilo, President and CEO, Orbit

Ian Ritchie CEO, MBC (Middle East Broadcasting Centre)

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